Group Coaching continues to increase in popularity for coaches and clients alike. Grounded in our core coaching competencies, group coaching brings the coaching conversation into a small group context. It is an intimate conversation space, focused on goal setting, deepening awareness around key issues, taking action, and accountability. For a group to be considered group coaching the ICF has set the upper threshold group size at 15. Most groups are much smaller, particularly those in the virtual environment.
Over the past few years, coaches have continued to expand the boundaries of group coaching. Whether you are a coach designing your own programs for parents, small business owners, those exploring work-life issues, or you are working with groups in an organization, group coaching offers many benefits to coach and client alike. Group coaching is both a virtual and in-person modality. Many coaches and clients enjoy the connections formed virtually with other participants, who may be several time zones and countries away.
Benefits of Group Coaching
Group coaching clients benefit from the peer learning with others, commonly referred to as the collective wisdom of the group. This peer learning is often as important as the interaction with the coach. Many clients find the process "less on the spot", giving them more time to reflect and integrate their insights. Masterful group coaches step back and create a strong process framework for the coaching to emerge from.
Coaches may find that group coaching is a powerful way to leverage their time and resources, enabling them to work with more clients over less time, potentially at a lower price point per person.
Organizations may find benefit due to the scalable nature of the process, opening up communication between silos or group members in different parts of the organization. Over time these relationships create a valuable network across an organization. Group coaching can also be positioned as a training follow-on, supporting learners to with the transfer and application of their learning, creating an on-going accountability structure. Group coaching is an on-going conversation, which supports change over time.